Pioneer the Change
Immerse your audience
If you’re looking for a new approach to video, you’ve come to the right place. Our approach is unique as it goes far beyond traditional video production. Think of us as a partner who can both produce great video content, develop a video marketing strategy and activate that content to work best for your brand. It’s what we call Video Marketing.
Video
Marketing
As a Video Marketing Agency, we help companies create the right content for the right audience in the right channels, all in an effort to truly change behaviour:
Create awareness
Increase engagement
Build brand trust and loyalty
Boost traffic to social media and web
Generate leads and drive sales
A better method
Online video marketing continues to evolve at rapid speed, but a lot of companies still use outdated and costly models: often too many suppliers involved; no data-driven engagement statistics; and no real method for taking advantage of the production and financial benefits video marketing offers. See our methods: strategy, creation, production, and activation for successful video marketing.
Strategy
To evolve a brand with video you have to change viewer behaviour, understand how to position the brand and answer the audience questions at every stage of the customer journey to drive ROI. Whataboutus’ Video Content Strategy overcomes the six common challenges that marketers need to balance when developing a video strategy for today’s audiences.
Challenges
Content – Create the right content for your brand.
Cost – At a budget you can afford.
Frequency – Often enough to stay top of mind.
Distribution – Activated in a way that ensures it gets seen.
Engaging – Interesting enough for people to care.
Quality – To the standard expected of the brand.
Our approach
to video production
Our 4 stages of branded content production: Planning, Creative Development, Production, Seeding & Activation.
Creation
One of our greatest strengths is a deep-rooted understanding of storytelling. As a video production agency, we pride ourselves on producing well-crafted narratives that engage and deliver real value for the audience. Whether it’s a high-end ad, an emotive brand film or a short and punchy product video, our creative team can deliver the full content spectrum.
What we bring to video production
Deliver best value for budget
An in-house strategic team
Experts in brand driven storytelling
Production innovation
Story framework
These elements of your story take the viewer on a journey — one that should align with your brand mission.
Production
At Whataboutus, we have just as much experience in managing all the details surrounding a production as we do in managing the actual shoot itself. We are quite used to working on both sides of the fence and find the perfect balance between unbridled creativity and an extremely effective production process.
Production services
We provide a variety of production services and are able to handle every aspect and detail of the entire production process, from casting, styling and location scouting to filming, product photography and post-production graphics.
Video marketing timeline
These are our 4 stages:
Activation
Producing the video is only part of the story. The promotion and activation are often as important as the content itself. The right kind of activation strategy is critical for success and at Whatabouts we offer a range of service levels.
Method
When considering activation, we look at social and content mapping, and the full range of opportunities for exposure from owned, earned and paid media.
Short-term sales strategy
Short-term sales uplift:
Campaigns
See the campaign for Scuderia Ferrari and SKF’s 75 year partnership that received 1.7 millions views and an engagement rate of 17,38%. A great result in organic comparison .
Long-term sales strategy with Brand storytelling
Balancing Short-term sales and Long-Term Brand Marketing Strategies:
Content
marketing
Bring your challenges and possibilities to us. We will use all our storytelling experience to craft the stories that will make your audience want to visit you time and again. Entertain, educate, inspire – let’s get started!
Corporate communication
Brand-driven storytelling is highly relevant when creating effective corporate communication. Find out how we, as a video marketing agency, can contribute to valuable corporate communication that really breaks through the noise.
What clients are saying
“Working with Whataboutus has been a joy. They always succeed in finding the right balance of creativity, mood and storytelling.”
— Christoffer Malm, Director, Digital Business and Mobility, Autoliv
“They have given our brand a strong communicative and visual expression that really helped us in transforming Prevify’s brand relationship with its audience.”
— Oskar Johansson, Key Account Manager, Preventia Finans
“I am really glad we chose to produce our first ever digital event together with Whataboutus – a professional team with a lot of experience, valuable guidance and clear communication.”
— Birgit Kallerdahl, Project Manager, Gunnebo
Expertise
Strategy
Video Content
Strategy /
Communications Strategy
Strategy helps you distinguish your brand in film, identifying opportunities to genuinely stand out from competitors.
Services
Research and insight / Customer journey and touchpoint analysis
Creation
Marketing Campaigns / Content Marketing / Brand Creation
This is where strategy and ideas develop side by side. Turning ideas into great narrative in line with each brand’s story.
Services
Concept & Idea / Scriptwriting / Concept Work / Storytelling / Storyboards
Production
Brand video / Corporate video / Product video / Broadcast /Webinars
We create video across the full spectrum of content types. From Brand and Corporate video to Broadcasts.
Services
Production / Animation / VFX / 3D / VR / Post production / Editorial / Audio
Activation
Social Media / Mobile / Digital Signage / Livestreaming / VR / Video Marketing
The right kind of activation strategy is critical for success. Get your video content seen in the right channels.
Services
Brand launch strategies / Customer journey and follow-up tools
Trusted by
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Zenseact
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Volvo
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Uni3
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World of Volvo
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Hager
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Toyota
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HiQ
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SKF
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Saddler
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Qualisys
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Autoliv
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Gunnebo
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MobilityXlab
Project in mind?
If you have a marketing project you need help with or just want to find out more about what we do, drop us a line here.
EMAIL US
hello@whataboutus.se
+46 707 54 74 04
VISIT US
Stora Nygatan 31
Gothenburg, 411 08
Sweden
FOLLOW US