NEWS / 2024-04-09
Realising the potential in Whataboutus
Realise Communication is now the majority owner in Whataboutus. The Gothenburg-based agencies will continue to operate independently of one another with focus on their core offers: Whataboutus with film production and content creation and Realise with experiential and event communication.
“Our two teams have worked closely together on customer projects over the past year and we immediately saw how well we complemented one another and how alike we were,” says Niclas Mellbin, CEO and Strategic Director at Realise and newly named Chairman of the Board at Whataboutus.
“Having skills and experience that match is just one element in this; we noticed right away in our first project together that all our people seemed to share the same mindset and values as well,” says Whataboutus Managing Director Magnus Boldyn. “That plays a key role in making this work going forward.”
From left: Stephanie Johansson (WAU), Niclas Mellbin (Realise), Hans Lundholm (WAU), Magnus Boldyn (WAU), Joakim Valfridsson (Realise)
“There is a huge need for content and film production across our entire offer that includes exhibitions, meetings and sponsor activities,” continues Mellbin. “With WAU we will now have a partner that strengthens that total offer.”
“This collaboration means we can leverage the synergies between our two companies and create a unique value proposition in the business,” says Magnus Boldyn. “This will be great for our customers!”
It will be business as usual for both companies going forward: two teams, two offers, and two different locations, but when the right opportunity presents itself, Realise and WAU can make the most of the combined competencies and offer more value to clients.
Realise has 14 employees and produced revenues of 45 Mkr in 2023. Together with Whataboutus, revenues for 2024 are estimated to 60 Mkr with approximately 20 employees.