Leadership Summit 2022 | SKF
Launching a new strategy and then rolling it out and reinforcing it across an organization takes time. It also requires a detailed, long-term communication plan to be most effective.
SKF brought in WAU to help with the planning and execution of its fully-digital Leadership Summit for 500 of its global leaders. As a communication partner, WAU was involved in the content creation, including format, script, film production and facilitation; and also in the overall project management, working side-by-side with the SKF team and the event management company in order to ensure the best result.
The three-day summit was essentially a 12-hour-long broadcast featuring a combination of live interviews and panel discussions in studio and via link, interactive breakout sessions, and a variety of pre-recorded segments – all created to strengthen the key messages around the updated strategy.
WAU produced extra video content during and directly after the summit with the purpose to roll-out those key strategy messages across the rest of the organization.
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