100% Bohuslänhalt | Rybergs

If we were to mention the Uddevallare or the Bohusgrillare, sausage-lovers in Bohuslän in western Sweden would know that these are popular products of local charcuterie Rybergs.

Since 1895, Rybergs Charkuteri has taken pride in using the finest of meats from local farmers, and in the craftmanship that goes into making each and every sausage. Those living in and around Uddevalla have always known that, but in 2020, Rybergs wanted more Swedes to taste and appreciate 100% Bohuslänhalt.

The video marketing strategy for Rybergs began with a brand film to boost awareness on social media across western and southern Sweden, followed by a digital ad campaign featuring different products in different regions, and in-store Rybergs Charkuteri branded product material.