Built to last | Trako

Introducing drawbars that really pull their weight. Much has changed since the day TRAKO opened its doors for business more than 40 years ago in the small town of Mjölby in Östergötland. But one thing remains the same – the vision to be first in mind in the heavy haulage trailer segment for safe and robust coupling equipment.

 
 

As production expanded and demand for its drawbars and loadshifter locks grew across the Nordics, Trailerkomponenter AB (TRAKO) wanted to modernize its image, build brand awareness, and create leads.

 
 

Whataboutus developed a new visual identity for TRAKO and a brochure, product catalogue, website and brand video soon followed.

 
 

For the video marketing campaign, 20 second video ads were produced to drive traffic to the new Trako website.

 
 

Tags

 
 
 

More from work

NetZero | SKF

Courage in motion | Qualisys

Previous
Previous

Safe Storage Digital Event | Gunnebo

Next
Next

Payments where everyone gains | Preventia Finans