SCA
Force of the forest
Swedish forest company SCA is now climate partner to the national cross-country ski team. Together with Realise Communication, responsible for SCA’s ski team sponsorship communication,
WAU has produced a series of films with the theme of Upplev skogens kraft (Experience the force of the forest).
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Background and Challenge
Swedish forestry company SCA plays a key role in helping the climate by offsetting up to one-fourth of Sweden’s total CO2 emissions. But few people know about it; raising awareness about the positive impact of forestry in reducing emissions is no easy task.
Solution
To close this knowledge gap – and to strengthen SCA’s values of health and the forest as a source of energy – SCA chose to sponsor the Swedish national cross-country skiing team. This partnership provides a platform to share the company’s climate-positive impact while also reinforcing the natural link between forests, health and skiing.
Activation
As the first step in a larger brand campaign, Whataboutus created an engaging kickoff film to launch and celebrate the partnership. To mark the occasion, SCA, as the proud sponsor of Ski Team Sweden’s cross-country team, invited employees and their families to a fun-filled day at the Smart Energy Cup competition in Bergeforsen, Sweden. A number of social media videos were also created to drive traffic to the SCA sponsorship webpage.
Film Social Media Animation
Swedish forestry company SCA plays a key role in helping the climate by offsetting up to one-fourth of Sweden’s total CO2 emissions. But few people know about it; raising awareness about the positive impact of forestry in reducing emissions is no easy task.
To close this knowledge gap – and to strengthen SCA’s values of health and the forest as a source of energy – SCA chose to sponsor the Swedish national cross-country skiing team. This partnership provides a platform to share the company’s climate-positive impact while also reinforcing the natural link between forests, health and skiing.
This partnership provides a platform to share the company’s climate-positive impact while also reinforcing the natural link between forests, health and skiing.
Swedish forestry company SCA plays a key role in helping the climate by offsetting up to one-fourth of Sweden’s total CO2 emissions. But few people know about it; raising awareness about the positive impact of forestry in reducing emissions is no easy task.
