Determined to improve | Armaton

Armaton is a brand from Forankra, a well-established specialist within cargo handling that not only manufactures locking pillars for dropside and box cargo vehicles, but also a new modular platform kit for those vehicles that can revolutionize the European market.

Armaton had its products and a new, not yet launched brand promise: determined to improve. We would help them communicate that brand promise and market this new, revolutionary modular platform kit.

Determined to improve what? Armaton may manufacture the world's best locking pillars, but the brand promise is not just about improving technology. It’s about improving their customer’s business. And the business of that customer’s customer. It’s also about improving workdays, safety and quality of life for all people connected with the Armaton brand.

Visualizing those values in communication, digital and film, showing not telling what the brand stands for, and giving it that human touch makes the Armaton brand stand out from its competitors. Armaton products are an integral part of those workdays. As a viewer, we know that. We don’t have to be told.