We are MAQS | MAQS
MAQS Advokatbyrå has long been one of Sweden’s leading law firms specializing in business law. As the firm evolved and expanded its customer offer, the decision was made to update the brand identity to correspond with the ‘new’ MAQS.
Start Communication was commissioned to create that new, modern brand identity that reflected a more customer-driven offer, organizational changes, and MAQS’ updated mission, vision and values. The project would include a new home page and a brand/employer branding film.
The idea for We are MAQS was born.
Together, Start and Whataboutus created the concept for the film, which follows a new member of the MAQS team to work on her first day of the job.
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