A System of
systems | Smoovit
In the Smoovit project, industry, academia and society have jointly developed and tested a system of systems in Gothenburg to reduce the number of goods transports to the inner-city area by 40 percent, creating a sustainable and smoother transport of urban goods.
All too often, the transport of goods into our cities is inefficient. Some vehicles travel half-empty, and this adds up to unnecessary costs and a bigger carbon footprint. If that transport could be coordinated so that the most suitable vehicle is chosen for each task, we could reduce congestion, improve air quality and the city environment.
This was the objective of Smoovit, a research project started in 2019 involving 11 key partners within the transport industry, property owners, research institutes and government agencies. A collaboration to design and build a system that can tie together the systems of all partners involved.
Volvo Group Connected Solutions commissioned Whataboutus to market the Smoovit collaboration project with a new graphic identity. We kept it simple and flexible, accentuating sustainability, transport and the Smoovit’s tagline – For the smoother transport of urban goods – served as inspiration for the logo and animation. The new identity was unveiled in time for the launch in February 2022.
The first consolidated transport was delivered to the city of Gothenburg in mid-February. Parcels from DHL and Best were driven into the hub at shopping center Nordstan where they were consolidated onto cargo bikes for last-mile distribution by Pling to nearby recipients.
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