Automated concrete removal | Conjet
For more than 35 years, Stockholm-based company Conjet has been developing hydrodemolition technology – a sustainable and effective method for concrete removal and surface repair. With new owners and a new CEO, this small company had big plans to grow its market share and build awareness around its new brand in 2019.
Our brief was to help position Conjet as a brand that understands the needs of its audience – a sustainable and effective method for concrete removal.
In cooperation with Expresso Consulting, Whataboutus created an entirely new brand identity for Conjet and Automated Concrete Removal; brand direction; visual identity; design applications; website; printed material; profile clothing; and of course a series of films focusing on this automated, safe and sustainable technology that lets the robots do the hard work.
For the video marketing campaign, 20 second video ads were produced to drive traffic to the new Conjet website.
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