A new era for safety

Research shows that a combination of software and sensors on new vehicles can help reduce traffic accidents that result in serious injury or death by more than 20 percent.

CLIENT

Zenseact

WHAT

Insights & Strategy Storytelling Video production Social media

An invisible safety
shield offering drivers peace of mind

Even if most of us are good drivers, there are traffic situations where we might not be at our best. We are after all, only human. Software company Zenseact has developed an innovative new safety technology based on understanding human behavior. One of the vehicles it is featured in is Volvo Cars new EX90. This is one of the WAU-produced stories for Zenseact about the AI-powered software.

CHALLENGE

Zenseact approached Whataboutus with the idea to produce a film about the collaboration with Volvo Cars for the new EX90 electric SUV launch. As this AI safety technology is a gamechanger with the potential to prevent accidents and make roads safer for everyone, the film had to reflect both Volvo Cars and Zenseact’s combined legacy of safety, quality and innovation.

SOLUTION

Two key people involved in the project from Volvo Cars and Zenseact tell the story – highlighting the significance of the Lidar-based technology, its features in the EX90 and how the combination of software and sensors can significantly reduce serious accidents.