“Motion graphics were used to make the solution both understandable and relatable to the audience.

The film needed to capture the extreme conditions of heavy industry in a compelling way, while also making it easy for viewers to grasp the ingenuity behind the SKF solution. The challenge was to illustrate a product that does not "exist", but instead is the result of a process - a new sustainable surface. By visualizing the process and the new surface, we not only clarified the product, but also created visuals for marketing ads.

Our team brought together expertise in filmmaking and motion graphics to create a sleek, informative video. Motion graphics were used to make the solution both understandable and relatable to the audience, clearly illustrating the science and engineering behind the technology.

The visuals highlighted the heavy loads and harsh conditions endured by critical components in heavy industries – showing how SKF’s solution not only boosts performance but also reduces CO2 emissions and energy consumption.