Volvo Buses
Elevating Volvo Buses’electric chassis launch with dynamic content
How do you turn a single week of events into an unforgettable brand story? During an electrifying week, Volvo Buses and its partners turned the not-yet-finished World of Volvo building into a captivating stage for the global launch of Volvo Buses’ new electric chassis.
Over four action-packed days, four major events marked this milestone, and Whataboutus (WAU) seized the opportunity to create dynamic, long-lasting content that would resonate with audiences well beyond the live event.
Film Live Digital Print Corporate Communication
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Challenge
WAU faced the challenge of using the live event’s narratives as a launchpad for dynamic content that would connect with audiences both during and long after the curtain fell. Our goal was to craft content that entertains, informs, and inspires a diverse audience while ensuring that the on-stage messages aligned seamlessly with off-stage content creation.
This required serious teamwork between the on-stage presentations and off-stage content crew, ensuring everything was in sync in both messaging and tone.
Solution
To make this happen, we dove deep into Volvo Buses’ core messages, uncovering how they wanted to connect with different audiences. The challenge was to weave a cohesive story across multiple platforms while juggling input from various teams. It was all about ensuring every voice was heard while keeping the narrative tight and engaging.
WAU’s content director, Stephanie Johansson, stepped into the dual role of event moderator and content strategist. She worked closely with collaborating partners, on-stage speakers and the off-stage WAU content team to maintain consistency in key messages across all platforms and ensure the on-stage and off-stage narratives were synchronized.
The result?
A vibrant, engaging brand experience that not only shone during the event but also created a treasure trove of content for the future!
A week in content numbers:
50+ interviews
700+ still photos
60+ film files during the event
60+ film files delivered after the event
25+ ads on social media
WAU faced the challenge of using the live event’s narratives as a launchpad for dynamic content that would connect with audiences both during and long after the curtain fell. Our goal was to craft content that entertains, informs, and inspires a diverse audience while ensuring that the on-stage messages aligned seamlessly with off-stage content creation.
“The challenge was to weave a cohesive story across multiple platforms while juggling input from various teams.
“The off-stage content team maintained consistency in key messages across all platforms to ensure the on-stage and off-stage narratives were synchronized.
This required serious teamwork between the on-stage presentations and off-stage content crew, ensuring everything was in sync in both messaging and tone.
To make this happen, we dove deep into Volvo Buses’ core messages, uncovering how they wanted to connect with different audiences. The challenge was to weave a cohesive story across multiple platforms while juggling input from various teams. It was all about ensuring every voice was heard while keeping the narrative tight and engaging.
WAU’s content director, Stephanie Johansson, stepped into the dual role of event moderator and content strategist. She worked closely with collaborating partners, on-stage speakers and the off-stage WAU content team to maintain consistency in key messages across all platforms and ensure the on-stage and off-stage narratives were synchronized.
The result? A vibrant, engaging brand experience that not only shone during the event but also created a treasure trove of content for the future!
A week in content numbers:
50+ interviews700+ still photos60+ film files during the event60+ film files delivered after the event25+ ads on social media
Tags
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